I’m Chelsea Vaccaro Kearney, Founder and Creative Director of Elza Creative. With 13 years of experience across editorial publishing, brand building, and print and digital production, my work centers on visual storytelling. I build refined, cohesive brand identities and shape experiences distributed across major markets and global audiences.

With a foundation in journalism, I blend strategic thinking with creative intuition. I bring a trusted network of collaborators and production partners—assembled thoughtfully to suit each project’s needs—allowing me to lead work from initial vision through final execution. I’ve shaped visual identity and creative direction for publications and brands at scale, spanning luxury, lifestyle, travel, and fashion in close collaboration with media companies, hospitality groups, and agencies.

Approachable by nature and deeply attuned to culture, I bring curiosity, momentum, and thoughtful perspective to my work. I favor clarity and originality over trends, with longevity and scalability top of mind—resulting in distinctive design that speaks meaningfully to each brand’s unique audience.

Let’s bring your story to life.

You Had Me at Hello

So…Who’s Elza?

Elza Creative is named in honor of my great-grandmother, Elza Ramey McDole—an artist, writer, lecturer, and lifelong hobbyist whose work appeared in national publications and institutions, including the Smithsonian. Her belief in thoughtful storytelling, craftsmanship, and the power of creativity to connect continues to inspire my work today.

Latest Work